Monday, December 22, 2008

Community

People like to belong.  It gives their lives meaning.  If you sell or offer a product or service (like apple or google) then you get a sense of camaraderie when you see other people with an iphone or an ipod or with someone who uses gmail.  It is hard to predict the motivation behind the "tribe" membership, but the feeling of belonging is undeniable and something that customers feel.  So the next time you think about marketing or product development, be sure to consider the floking nature of customers.

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